Whirlpool invited key sales staff from Expert and Euronics stores to take part in a hands on cookery class with Catherine Fulvio in her Ballyknocken cookery school. After an introduction to the features and benefits of the new Absolute ovens, Catherine demonstrated some very tasty recipes and then everyone had fun trying to replicate her cookery skills. There was some great competition and a chance then to dine on all the dishes prepared. The sales staff all agreed that this hands on interaction is an excellent way to become familiar with the oven functions which will help them to relay the features and benefits to the consumer.

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